Next is Google Cloud's flagship global exhibition drawing customers, partners and prospects from around the world to hear about what's new/next. It is Google Cloud's biggest marketing moment of the year to create cultural relevance and elevate Google's brand.
As 3D Designer, my responsibilities included concept development, spatial planning, 3D rendering, sourcing and propping that spanned across several programs within the 3 day conference.
Las Vegas, NE @ Mandalay Bay
April 9-11, 2024
Next '24 built upon Next '23 and brought on a new revamped branding in an entirely new venue.
The main programs I worked on were Lobbies & Registration, Wayfinding, and Startup Lounge. I was also pulled in for 3D design support in the Inclusion Lounge, Cloud Talk and Breakout Theaters, and Transform Studio.
Lobbies & Registration
Design Development
Wayfinding
Design Development
Startup Lounge
Design Development
San Francisco @ Moscone Center
August 29-31, 2023
Next '23 was Google's first time back in person post-pandemic since 2019 (that's 3+ years!)
The main programs I worked on were Lobbies & Registration, Wayfinding, Analyst Summit and Press Summit. I was also pulled in for 3D design support in Partner Summit, Food & Beverage, and Party.
Lobbies & Registration
Design Developement
Analyst Summit